Vision statement
In 2020, I came up with the idea of a new entertainment and brand engagement format for social media — where hybrid characters transcend traditional physical and mental constraints, allowing for dynamic evolution shaped by both the storyteller and audience interaction.
Although there was significant interest at the time, technological limitations made production costs prohibitive. However, recent AI advancements have unlocked the opportunity not only to produce complex content more economically but also to create characters that can autonomously interact on social media around the clock.
After almost two decades in content production for films and commercials, making this idea a reality is one of the most exciting challenges of my career.
Meet Nova on Mars
Please welcome Nova on Mars, the first character within the Hyperworlds universe. She is live on X, tweeting about her life on Mars, engaging with followers, and sharing her story in real-time. Nova's backstory is designed by screenwriters and evolves through her feed interactions and engagement with other users.
The future of brand engagement
For brands, imagine Nova documenting her journey to Mars: her final Tesla ride to the launch site. That moment when Starship breaks through the atmosphere , and she tweets about missing a latte from Starbucks. Nova unpacks her FedEx care package from Earth, sharing her excitement as she discovers her favorite Lululemon gear adapted for Martian conditions. Not just posts — but a living story that unfolds in real-time, where she interacts with followers about the brands and experiences she's leaving behind. Authentic. Relatable. Real.
The same concept can be tailored to specific audiences and brands through unique character stories: A Red Bull athlete in 2035 testing prototype wingsuit tech above neo-Tokyo. A Patagonia-sponsored climate researcher documenting melting glaciers in real-time from the frontlines of climate change. Nike's cybernetic marathon runner breaking records in the Mars Colony Games. Or Spotify's first virtual DJ hosting 24/7 live sets from zero-gravity clubs. The possibilities are endless.
This is what happens when storytelling meets reality. No forced product placement, but authentic narratives that resonate.
I'm 100% dedicated to establishing Hyperworlds as a new format in the industry, bringing together AI specialists, data scientists, and storytellers to push the boundaries of interactive entertainment.